Ozan Toptas's Blog

Marketing and Its Malcontents

I have a new post available on the Indie Hackers:

Marketing and Its Malcontents

There is a lot of bitterness around marketing, especially among indie hackers. And I understand. It has failed you and you have every right to hate it.

But what is marketing? When I say "marketing" you probably think of an Instagram account, a Facebook ad and maybe a landing page. But that's not marketing. Those are only channels and when applied, techniques at most.

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