I have a new post available on the Indie Hackers:
Marketing and Its Malcontents
There is a lot of bitterness around marketing, especially among indie hackers. And I understand. It has failed you and you have every right to hate it.
But what is marketing? When I say “marketing” you probably think of an Instagram account, a Facebook ad and maybe a landing page. But that’s not marketing. Those are only channels and when applied, techniques at most.